SaaS Academy
Services
Creative Direction
/
Branding
/
Web Design
Description
Led the rebrand for SaaS Academy, including strategic positioning, website design with entirely new content, visual identity and brand and voice guidelines. I then spent the next two years developing the brand with each piece of collateral or digital design that was requested, including social media ads, landing pages, lead magnets, workbooks, sales materials, and event design execution.
Brand Standards Manual includes visual styles, messaging guidelines, and resources. Project included layout design, content, and creative direction.
UI design for a Hubspot website. Project included UX, creating UI design systems, asset creation, content refinement, and managing the QA of the build with the development team.
Role
Lead Designer
Year
2023
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